G4S is a major partner of the Estonian Basketball Association and the Champions League of basketball, contributing both to the adult national teams and to the development of young basketball players.
Basketball is indisputably one of the most popular sports – one that has long extended past the court boundaries. In Estonia, it’s played in more than 200 clubs and sports schools. Add all the family members and friends and acquaintances who are avid amateur players and the total number of hoops fans reaches into the tens of thousands.
G4S is a major basketball sponsor in Estonia. With our help, Champions League and the national team’s games reach over 600,000 spectators, both at the basketball courts and in front of the TV. In addition to sposoring Champions League and National Team, G4S has aslo been the main sponsor of Estonian Youth Championships.
The goal of the basketball-oriented study programme created at Audentes Sports School is to gather the most talented young athletes in Estonia who have proved themselves in the G4S Youth League and offer them the opportunity to combine high-level sports with education already from the ninth grade. Accommodation, meals, education, sports medicine, and top training conditions are provided for the young athletes who practice together. In the 2016/2017 and 2017/2018 season, the boys’ groups practising at the school took part of the Alexela Basketball Champions League, which is now called the G4S Youth League. Since the 2018/2019 season, they have been competing in the Saku I League. Girls play in the second division of the Douglas Baltic Basketball League and the Women’s Champions League.
Many values that ensure success on the basketball court are important in our business as well. Fair play and self-discipline are just two examples of the values that basketball instils in both young athletes and experienced veterans. As a socially responsible company, areas like this allow G4S to offer society more than it does as merely the world’s biggest security company.
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